MustaeV was launched based on 60 years of developing and supplying
products to international brand name companies.
MustaeV has been studying and developing products
with renowned makeup artists based in Apgujeong Dong &
Cheongdam Dong, considered the beauty mecca in Korea,
in order to showcase high quality makeup products all professional
makeup artists and consumers MUST HAVE.

Specifically, MustaeV prides themselves on providing high quality brushes
with top quality control standards and using the finest materials.
Each brush goes through a 32 stage production process and is completed in the same factory
from the hairdressing stage to wrapping and sterilization, so that consistent quality assurance is possible.
During this process each brush is subjected to 7 stages of inspection and 7 stages of quality assurance.
The final step takes the brushes through a sterilization process that is used by medical equipment
manufacturers to assure the brushes are bacteria free at the time of shipping.
Through this systematic control process the highest craftsmanship and quality is guaranteed.

In addition, MustaeV distinguishes themselves from other retail brands through the consistent development of
new colors and high quality makeup that provides intense pigmentation, good adherence and long lasting wear.

"TOUCH THEM AGAINST YOUR SKIN AND FEEL IT.
YOU WILL KNOW WHY IT HAS TO BE MUSTAEV."
Must Have, MUSTAEV
,
MustaeV is a prestigious Korean makeup artists cosmetic line established in the Seoul's Cheongdam area known as the beauty mecca of Korea. Launched in 2009, the company is based on more than 60 years of experience in developing and supplying products to international name brand cosmetic companies.

Each MustaeV item is painstakingly designed and tested by a high profile team of makeup artists based in Cheongdam.

Our key mission is spreading must have items through collaboration with Global Artists working in beauty (makeup, hair, nail, etc.); fashion and design fields who are producing pop culture. Not only cosmetic items, but also fashion, education, and cultural activities.


About Beauty Salons in the Cheongdam Area
Cheongdam is an area specializing in makeup, hair, skin care, and fashion located in Gangnam, Seoul, Korea. Many of the beauty salons are recognized as premium beauty salons and have a common name "Cheongdam beauty salon". A number of Korea's top entertainers and fashion stars go there to get their hair and makeup essentials. This made Cheongdam the foremost beauty district in Korea.


R & D
All MustaeV items are planned, developed, and tested by professional makeup artists in Cheongdam beauty salons. This means that many Korean stars are using MustaeV every day for their TV shows, movies, CF, etc.

MustaeV communicates with consumers every day, especially power bloggers who we call the "MustaeV TEAM". Their ideas and feedback provide our team with a good source for future development of MustaeV items.

Each shade of MustaeV color cosmetics is classified by our PCI (Personal Color Image) system, and MustaeV is able to suggest personal-matching color kits tailored to the needs of each customer. This is what sets MustaeV apart from other cosmetic brands.

Furthermore, MustaeV prides themselves on providing high quality brushes with top quality control standards and using the finest materials. Each brush goes through a 32 stage production process and is completed in the same factory from the hairdressing stage to wrapping and sterilization, so that consistent quality assurance is possible. During this process each brush is subjected to 7 stages of inspection and 7 stages of quality assurance. The final step takes the brushes through a sterilization process that is used by medical equipment manufacturers to assure the brushes are bacteria free at the time of shipping. Through this systematic control process the highest craftsmanship and quality is guaranteed.


"TOUCH THEM AGAINST YOUR SKIN AND FEEL IT.
YOU WILL KNOW WHY IT HAS TO BE MUSTAEV."